Superwarm

Our advertising firm, featuring Andy Lau saving a child fallen into a fast running stream of river at a freezing coldness of -15¢XC, was shot at the Christ Church, New Zealand. The shooting location was fully engulfed by steep sloping cliffs and bare rocks where there were fiercely blowing wind and a very unstable, weather making the casting and the filming very difficult.
Every shooting scene recorded exciting moments of the life-saving storyboard. Here we especially selected a few close-up for you. Pick your choice of thumbnails and save it into your photo album.

Raleigh International Hong Kong aims at developing Hong Kong young people by giving them opportunities to carry out demanding environmental and community projects locally and in remote areas of developing country. This year, the Raleigh "Super Warm" Mountain Marathon 2001 was successfully held on 3/3/2001 & 4/3/2001 at Sai Kung East and West Country Park. It presented a very vigorous challenge to all mountain enthusiasts while everyone enjoyed putting their skills to the test.

It has been 50 years without such a disastrous cold snap in Mongolia. Immediately after it has alleciated, a forecast of another cold snap of greater severity is pressing. 135000 of Mongolian, suffering from the coldness, indeed are in need of thermal protecting clothes. Well before the second cold snap comes, 2000 pieces of Super Warm underwear, donated by Andy Lau, has been delivered to the victims on the 1 February, 2001, through the Salvation Army. According to the Salvation Army, supply of clothes is in a great demand. Therefore, the Salvation Army, Andy Lau and Super Warm, come in conjunction to raise a Cold Snap Campaign, for one month, with an urgency to call for help from the public.

Save Children Fund Hong Kong (SCFHK), a registered local charity organization, has been using its best endeavor to seek long-term benefit for the children, meanwhile to ensure children welfare are well secured. The "Sunflower Project" aims to assist children of mentally ill patients. On 16/2/2001, a golf game, know as "Save the Children Golf Challenge" was held at the Clearwater Bay Golf and Country Club, to raise fund for the project. Being a title sponsor, Super Warm has donated one hundred thousand dollars, not only to correspond with SCFHK's action, but also a heart felt need to contribute the society.